In the General Electric Strategic Planning Grid, which two dimensions are used to evaluate opportunities?

The General Electric Strategic Planning Grid evaluates opportunities based on industry attractiveness and business strengths. This framework helps businesses assess their strategic position by analyzing how favorable an industry is for investment and how strong a company is within that industry.

Industry attractiveness takes into account factors such as market growth, competitive dynamics, and profitability potential. Business strengths encompass various attributes, including the company's resources, capabilities, and market share, which determine its ability to compete effectively in that industry.

By using these two dimensions, organizations can prioritize investment decisions, identify areas for improvement, and develop strategies to enhance their competitive advantage. This structured approach enables firms to allocate resources more effectively and focus on opportunities that align with their strengths in attractive industries.