In the example of Marvel movies, what was the company using when initially pricing tickets at $8 and later at $2?

The correct approach used by Marvel movies when initially pricing tickets at $8 and later reducing the price to $2 aligns with loss leader pricing. This strategy entails setting a price for a product or service—often below cost or significantly lower than normal— to attract customers. The idea is to draw in a large audience through attractive pricing, with the expectation that once the customers are in the door, they will spend money on other products or services, such as concessions, merchandise, or subsequent movie releases.

In this context, by starting at a higher ticket price and then lowering it significantly, Marvel could be incentivizing larger attendance, potentially leading to increased sales in other areas. This method is typically used in promotional contexts to build a customer base and encourage repeat business.

While dynamic pricing involves adjusting prices in response to real-time supply and demand, value pricing focuses on setting prices based on the perceived value of the product to the customer. Skimming pricing typically involves setting a high price initially and gradually lowering it, which is not what happened in this scenario. Thus, loss leader pricing accurately captures the strategy employed in the example.