A theater shows candy and snack previews to encourage purchases. This is an example of which influence on buying behavior?

The choice of learning as the correct influence on buying behavior in this context is grounded in how consumers assimilate new information and experiences to inform their purchasing decisions. When a theater shows candy and snack previews, it is engaging customers by appealing to their senses and creating an association between the visual and sensory experience of the products and the experience they will have while watching a movie. This process can enhance the likelihood of purchasing those snacks.

Consumers learn through exposure, and by previewing the products, the theater is essentially providing a lesson in desirability. The previews create a connection and stimulate the desire to indulge in those items during the film, demonstrating how marketing tactics can leverage learning processes to shape customer behavior in a specific direction. This approach is particularly effective in creating brand awareness and influencing decisions based on newly acquired experiences, which showcases the power of learning in consumer behavior.